This 1988 image depicted a man seated in his motorized wheelchair, while browsing a retail store's inventory, which appeared to be cooking and picnicking clothing, utensils and accessories. In designing, and laying out the store's merchandise, consideration was not given to the possibility of mobility-challenged patrons entering the establishment, therefore, the store was congested, providing little in the way of room for movement, which made browsing difficult even for the unchallenged. It was virtually impossible for this man to maneuver his wheelchair adequately in order to partake in an enjoyable, or efficient shopping experience. Had this situation been studied with forethought, a better shopping experience would have been had by all visitors, and probably enhanced the store's revenue stream dramatically.
CDC/ Richard Duncan, MRP, Sr. Proj. Mngr, North Carolina State University, The Center for Universal Design
November 3, 2012